Mapa de empatia: o que é, como funciona e por que é importante?

4 minutos para ler

Você já parou para pensar em como se comunicar com o cliente ideal do seu negócio? Nem sempre conhecemos bem o público na hora de elaborar produtos e desenvolver campanhas de marketing. Por isso, ferramentas como o mapa da empatia podem ser a solução.

O que isso significa? De forma geral, é uma ferramenta visual com perguntas e respostas para compreender sobre a vida da persona, levantando hipóteses e desenvolvendo um nível de compreensão um pouco mais profundo acerca do seu comprador ideal.

Você vai ver quais são esses tópicos ao longo do post. Aqui, explicamos como elaborar o mapa de empatia e quais são os pontos mais importantes para proporcionar boas análises. Vamos lá?

Com quem estamos sendo empáticos?

Essa é a etapa que você identifica e detalha quem é seu cliente e quais são os pontos mais importantes sobre ele. Aqui, é possível entender seu contexto de vida , sua situação e seu papel. As outras questões do mapa de empatia são frutos dessa.

O que precisa fazer?

Essa pergunta revela objetivos do público e foca no problema que precisa resolver ou tarefas que quer executar. A forma que isso é mensurado também deve aparecer aqui, deixando claro como a decisão é tomada.

O que faz?

Qual é o comportamento do consumidor? Você pode listar atividades e as coisas que imagina o cliente fazendo, observando como age em público, como é sua apresentação, qual a sua rotina, qual sua forma de interagir com as pessoas ao redor e alguns outros pontos.

O que vê?

Aqui, não diz respeito ao que o cliente literalmente enxerga — e sim, a sua visão de mundo. Nesse caso, cabe se imaginar nos ambientes que sua persona frequenta, por exemplo. Isso vai desde o meio profissional até ocupações pessoais.

O que fala?

Você pode reunir informações coerentes para definir o que o cliente diz, tendo as mídias sociais como aliadas nesse processo. Pode usar publicações e frases reais, fazendo uma análise um pouco mais empírica.

O que escuta?

A ideia de “escutar” diz respeito ao que o cliente consome de informação ou que meios de comunicação faz uso. Nesse caso, entram amigos, familiares, redes sociais, conteúdos que têm acesso e por aí vai.

O que pensa e sente?

Todo mundo tem medos, inseguranças e frustrações, não é? Assim como desejos e sonhos. Isso também inclui os seus clientes. É mais fácil entender uma pessoa se você sabe exatamente o que ela quer.

Quais são as dores e necessidades?

A maior parte das soluções são pautadas com base na resolução de problemas, certo? Isso significa que o mapa vai definir justamente a necessidade subjetiva que o produto resolve. Pontos como medos, frustrações, obstáculos são abordados aqui.

O mapa da empatia é uma forma simples de compreender a persona e contar com um nível de entendimento mais profundo. Ao esboçar detalhes sobre o que uma pessoa vê, ouve ou sente, se torna ainda mais fácil estabelecer uma comunicação autêntica e efetiva.

Não se esqueça de trabalhar o mapa junto com os conceitos de persona e público-alvo. Assim, você vê o consumidor sob vários pontos de vista diferentes e ainda não deixa de aprimorar o tom de voz da marca.

E você? Tem amigos que ainda não sabem como desenvolver o mapa de empatia? Então, não deixe de compartilhar este post para que também fique por dentro!

Você também pode gostar

124 thoughts on “Mapa de empatia: o que é, como funciona e por que é importante?

  1. Hi, i think that i saw you visited my weblog so i came to “return the favor”.I
    am trying to find things to improve my web site!I suppose its ok to use a few of your ideas!!

  2. hey there and thank you for your information – I’ve definitely
    picked up something new from right here. I did however expertise some technical issues
    using this site, as I experienced to reload the web site many times previous to I
    could get it to load correctly. I had been wondering if your
    web host is OK? Not that I’m complaining, but sluggish loading instances times will
    often affect your placement in google and can damage your
    high quality score if ads and marketing with Adwords. Well I
    am adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content.
    Ensure that you update this again soon..

    Here is my webpage :: http://www.freeglobalclassifiedads.com

  3. My ρartner and I stumbled over here coming from a different page and
    thought I might as well check things out. I like what I see so і am just following уou.

    Look forwaгd to looking over your web page repeatedly.

    Also visit my homepage … buku mimpi 3d

  4. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong none
    the less. I’ve been using Movable-type on a variety of websites for about a year and am nervous about switching
    to another platform. I have heard very good things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any help would be greatly appreciated!

    Look into my website … http://www.freeglobalclassifiedads.com

  5. I think this is among the most significant info for me. And i
    am glad reading your article. But want to remark on some general
    things, The site style is perfect, the articles is really nice
    : D. Good job, cheers

  6. We’re a gaggle of volunteers and starting a brand new scheme in our community.
    Your web site offered us with useful info to work
    on. You have done a formidable task and our whole neighborhood can be thankful to you.

    Have a look at my website – Misty

  7. Wow, incredible blog format! How lengthy have you ever been running a blog for?
    you made running a blog look easy. The entire look of your web site is great,
    let alone the content![X-N-E-W-L-I-N-S-P-I-N-X]I simply couldn’t go away your website before suggesting that I really loved the standard info an individual supply in your visitors?
    Is gonna be back regularly to check out new posts.

    my web site :: shihan.com.ru

  8. Hmm iѕ anyone еlse having pr᧐blems wjth the images on tһіѕ blog loading?
    Ι’m trying to figure oᥙt if іts ɑ problеm on my end or if it’s the blog.
    Any feed-Ƅack ѡould bе gгeatly appreciated.

    Ηere is my web blog :: bayan eskort

  9. Hello There. I found your blog using msn. This is a really well written article.
    I’ll make sure to bookmark it and return to read more of your
    useful info. Thanks for the post. I’ll certainly return.

  10. After looking over a few of the blog posts on your site, I truly like your way of writing a blog.
    I bookmarked it to my bookmark webpage list and will be checking back soon.
    Please check out my website as well and let me know your opinion.

    Feel free to surf to my site biblioray.pusku.com

  11. Fantastic blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.

    Would you suggest starting with a free platform
    like WordPress or go for a paid option? There are so many choices out there that I’m completely confused
    .. Any tips? Appreciate it!

    my web blog … Lucinda

  12. Whoa! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same layout and design. Superb choice of colors!

    Feel free to surf to my blog … next360.com

  13. Useful information. Fortunate me I found your website by accident, and I’m stunned why this coincidence
    didn’t happened in advance! I bookmarked it.

  14. Hi there, all the time i used to check webpage posts here early in the daylight, because i love to learn more and
    more.

    Also visit my web site; Jerri

  15. What i do not realize is actually how you’re now not actually a lot more neatly-favored than you might be right now.

    You’re so intelligent. You understand thus significantly with
    regards to this subject, produced me personally believe
    it from a lot of numerous angles. Its like men and women are not involved except
    it is something to do with Girl gaga! Your individual stuffs great.
    Always deal with it up!

    My web blog – equipifieds.com

  16. I have read some good stuff here. Definitely worth bookmarking for revisiting.
    I surprise how much attempt you set to make this sort of excellent
    informative website.

  17. Kickass torrent is back and now in partnership with 2
    other infamous site. Join us at https://katz.to

    I am curious to find out what blog platform you’re using?

    I’m having some small security issues with my latest blog and I’d like to find
    something more safeguarded. Do you have any recommendations?

  18. Please let me know if you’re looking for a article author for
    your weblog. You have some really great articles and I
    believe I would be a good asset. If you ever want to take some of
    the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Thanks!

  19. I feel this is among the so much significant information for me.
    And i’m satisfied studying your article. However should remark on some
    common things, The web site taste is wonderful, the
    articles is in reality great : D. Just right activity,
    cheers

  20. I precisely desired to thank you very much yet
    again. I’m not certain what I might have created in the absence of the type of secrets documented by you
    about such a area of interest. This was an absolute fearsome crisis in my view, nevertheless discovering a specialised
    way you handled the issue forced me to cry with delight.
    Extremely happier for your service and trust you are aware of a great job that
    you’re accomplishing educating the others with the aid of your web site.

    I am certain you haven’t got to know all of us.

    Here is my blog post – kebe.top

  21. Hi there, just became alert to your blog through Google, and found that it is really informative.
    I am gonna watch out for brussels. I’ll appreciate if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  22. The ED-50 Rex Plus Electronic Watchdog Alarm is an inexpensive selection if you do not
    want to install a full security method at this time.
    The outside model is climate-resistant so you do not have to be concerned also much about
    keeping it in a dry place. This can save you a lot of cash on your property
    owners insurance, and it might aid to offset the cost of the safety
    method you have installed. Largely people today set up multiple house safety cameras
    in order to boost the effectiveness of their residence safety system and their security
    knowledge. Google’s Nest Cam house surveillance security cameras are some of the most well-liked security camera systems in the market place.

    Quit attempted break-ins with the WiFi cam with motion spotlight and siren. Each
    models come with night-vision, Wifi capabilities, mobile intelligence alerts, and far more options.

    Both come in a sturdy and compact physique that can stand the test of time.
    Lastly, test your method by intentionally setting off alarms in the places that you are
    most concerned about.

  23. I just couldn’t leave your site prior to suggesting that I actually loved the standard info an individual
    provide on your guests? Is gonna be back steadily in order to investigate cross-check new posts

  24. Hey there! I know this is kind of off topic but I was wondering
    which blog platform are you using for this site?
    I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another
    platform. I would be great if you could point me
    in the direction of a good platform.

    Take a look at my website; FUN88

  25. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over
    that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly the same nearly very often inside case you
    shield this hike.

  26. Oh my goodness! Impressive article dude! Many thanks, However I am experiencing difficulties with
    your RSS. I don’t know the reason why I can’t join it.
    Is there anybody getting the same RSS problems? Anybody who knows the
    solution can you kindly respond? Thanx!!

  27. you’re truly a good webmaster. The site loading speed is amazing.
    It kind of feels that you are doing any distinctive trick.

    Furthermore, The contents are masterpiece. you have done a fantastic job in this matter!

  28. Hello just wanted to give you a quick heads up. The text
    in your post seem to be running off the screen in Opera.
    I’m not sure if this is a format issue or something to
    do with internet browser compatibility but I thought I’d post to let you know.
    The layout look great though! Hope you get the issue solved soon. Many thanks

  29. I’m really inspired along with your writing abilities as neatly as with the structure
    on your blog. Is that this a paid topic or did you
    customize it yourself? Either way stay up the nice high quality writing, it is uncommon to see a nice blog
    like this one these days..

  30. Hello to all, the contents present at this web page are genuinely awesome for people experience,
    well, keep up the good work fellows.

  31. I have been exploring for a little for any high-quality articles or blog posts
    on this kind of area . Exploring in Yahoo I ultimately stumbled
    upon this web site. Reading this info So i’m satisfied to exhibit that I’ve a very excellent uncanny feeling I
    came upon just what I needed. I most unquestionably will
    make certain to do not put out of your mind this website and give it a look on a continuing
    basis.

    Have a look at my web blog; http://www.craksracing.com

  32. I blog frequently and I really appreciate your content.
    This article has truly peaked my interest. I will book
    mark your website and keep checking for new information about once a
    week. I subscribed to your RSS feed as well.

    my blog … 211.159.150.117

  33. Incredible! This blog looks just like my old one!

    It’s on a totally different topic but it has
    pretty much the same page layout and design. Outstanding choice
    of colors!

  34. Your style is really unique in comparison to other people I’ve
    read stuff from. Thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this site.

  35. Awesome website you have here but I was curious if you knew of any message boards that
    cover the same topics discussed in this article?
    I’d really love to be a part of online community where I can get opinions from other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know.
    Many thanks!

  36. You can definitely see your expertise in the article you write.
    The world hopes for even more passionate writers like you who are not afraid
    to mention how they believe. All the time follow your heart.

  37. We are a gaggle of volunteers and starting a new scheme in our community.
    Your web site offered us with useful info to paintings on. You
    have done an impressive process and our whole community might be grateful to you.

    Check out my web site … 39.104.22.11

  38. An impressive share! I have just forwarded this onto a co-worker who was conducting a
    little research on this. And he actually bought me dinner simply because I discovered it
    for him… lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending time to discuss this issue here
    on your web page.

    my homepage … http://www.atomy123.com

  39. I’m extremely pleased to discover this web site. I want to to thank you for ones time due to this wonderful read!!
    I definitely liked every part of it and i also have you saved
    to fav to check out new things on your blog.

Deixe um comentário